hotel revenue management


At SHMG our comprehensive approach focuses on data-driven strategies tailored to meet market demands. That is why we empower our clients to make informed decisions by leveraging advanced analytics and industry insights that maximise revenue potential while ensuring guest satisfaction.


What we offer

Dynamic Pricing

We implement dynamic pricing models that adjust rates based on real-time market conditions. 

Our team continuously monitors competitor pricing to ensure that our clients remain competitive in the ever-evolving hospitality landscape. This proactive approach allows hotels to capitalise on market opportunities and optimise occupancy rates. We further:

  • Utilise AI-powered algorithms to analyse market trends and demand patterns.

  • Implement flexible pricing structures that adapt to seasonal fluctuations and events.

  • Collaborate with hotel teams to ensure seamless implementation and adoption of dynamic pricing strategies.

  • Continuously refine pricing models based on market feedback and performance data.

Integrate Revenue Optimization Tools 

At SHMG we adopt state-of-the-art Revenue Management Systems (RMS) that provide powerful analytics and forecasting capabilities. We utilise benchmark and rate shopping tools to ensure hotel teams are selling at the right rate at the right time, enhancing overall revenue performance. Further we,

  • Integrate RMS with PMS and other operational systems for comprehensive data analysis.

  • Provide training and support to hotel teams on effectively utilising revenue optimisation tools.

  • Conduct regular audits to identify opportunities for further optimisation and improvement.

  • Collaborate with hotel teams to develop customised revenue strategies based on market conditions and guest preferences.

Segmentation and Targeting For Increased Growth

Our team identifies and targets key market segments, including corporate, leisure, and group travellers. We attract a diverse clientele and enhance revenue streams, ensuring that all market segments are effectively engaged. We also,

  • Conduct market research to identify emerging trends and evolving guest preferences.

  • Develop targeted marketing campaigns that resonate with specific market segments.

  • Leverage data analytics to gain insights into guest behaviour and preferences.

  • Continuously monitor and adjust marketing strategies based on performance metrics and guest feedback.

Actionable Insights With Performance Monitoring and Reporting

We regularly monitor key performance indicators (KPIs) to assess revenue performance and identify areas for improvement. 

Our detailed reports provide stakeholders with valuable insights, informed decision-making and drive continuous improvement in revenue management practices. This also includes, 

  • Establishing a comprehensive set of KPIs aligned with hotel and ownership objectives.

  • Provide real-time performance dashboards for easy monitoring and analysis.

  • Conduct regular performance reviews with hotel teams to discuss progress and identify areas for improvement.

  • Deliver detailed reports to stakeholders, highlighting successes, challenges, and recommendations for future strategies.