We understand that effective pre-opening strategies are crucial for a hotel's success. Our comprehensive approach ensures that every aspect of the pre-opening process is meticulously planned and executed in collaboration with owners, operators, and design teams.

Operator Selection Process 

Step 1. Understanding Client Objectives

The first step in our operator selection process involves a thorough understanding of our client's objectives and expectations. 

We work closely with hotel owners to identify their vision for the property, target market and desired operational standards. This foundational knowledge allows us to align potential operators with the right strategic goals of the hotel.

Step 2. Market Analysis and Operator Identification

After clearly understanding our clients needs and asset requirements, we conduct an extensive market analysis to identify the right hotel operator/partner to deliver the best guest experience and unlock the optimal value of the asset. 

We have great relationships with all major international hotel chains. We are committed to source the best brand that fits the asset and strategic direction of our clients. 

Step 3. Evaluation and Selection Criteria

SHMG employs a rigorous evaluation process to assess potential operators. This includes:

• Experience and Reputation: We evaluate the operator's track record in managing similar properties and their reputation within the industry.

• Operational Philosophy: Understanding the operator's approach to hospitality management ensures alignment with the owner's vision and operational standards.

• Financial Stability: We assess the financial health of potential operators to ensure they can support the hotel through its pre-opening and operational phases.

• Cultural Fit: The operator's corporate culture and values must align with those of the hotel ownership to foster a collaborative working relationship.

Step 4. Negotiation of Management Agreements

Once the ideal operator is identified, we take the lead in negotiating favorable terms in the management agreement. Our expertise in contract negotiation allows us to secure advantageous conditions that benefit our clients, including:

Step 5. Ongoing Support and Representation

After the operator selection and agreement negotiation, we continue to support our clients by acting as their representative throughout the pre-opening phase and beyond. 

Our Pre-opening Services Include …

Consultant Selection For Enhanced Expertise

Our expertise lies in assisting clients to identify the top professionals who bring valuable expertise in various hotel functions. 

We leverage our extensive network to ensure that each consultant aligns with the hotel’s vision and operational goals.

• Expertise Across Disciplines: We focus on identifying specialists in key areas such as operations, marketing, finance, and culinary services to ensure a well-rounded team.

• Alignment with Vision: Each consultant is carefully vetted to ensure they contribute to a cohesive and effective pre-opening strategy that aligns with the hotel’s objectives.

Operational Efficiency Optimization  

Our team is dedicated to optimizing the proposed Functional Area Program (FAP) in order to achieve maximum operational efficiency. We conduct a detailed assessment of the hotel’s layout and operational flow, pinpointing areas that require improvement.

Design Collaboration To Optimize Space and Enhance Guest Experience

We collaborate closely with design teams to refine room matrices and layouts, ensuring that the hotel’s design is both aesthetically pleasing and functionally efficient.

Our insights help optimize room configurations, public spaces, and back-of-house areas, ensuring effective use of every square meter.

Technology Integration For Smooth Operations

In today’s digital age, technology plays a vital role in hotel operations. Here’s how we help hotel owners in technology integration.

• Customized Technology Stack: We consult on the technology stack necessary to enhance operational efficiencies, ensuring that each hotel is equipped with the right tools tailored to its unique market mix.

• Evaluation of Systems: Our approach includes assessing property management systems, point-of-sale solutions, and guest engagement technologies to facilitate seamless operations and improved guest experiences.

Ensure Standards With Quality Assurance 

Throughout the pre-opening process, we prioritize quality assurance to ensure that all standards are met during commissioning.

We implement quality assurance protocols that include regular inspections and compliance checks to align with the hotel’s brand standards. Our staff training sessions ensure that operational aspects are well-prepared for a successful hotel opening, ultimately providing exceptional service and facilities to guests.